IN THE EVENT OF A FIRE, WHERE SPORTS x LIFESTYLE IGNITE.
Escape boring content - turn up the heat
Our Mission
Maya Bruney founded IN THE EVENT OF A FIRE in 2019, a creative agency and community of former athletes and creatives here to take risks and disrupt the status quo.
At IN THE EVENT OF A FIRE - we do things differently.
We fuse sport x lifestyle to create unorthodox content that puts athletes and brands in new spaces.
We Create for Digital Natives
Because traditional sports media is burnt out.
Trends change fast,
and keeping Gen Z attention is a proven way to rescue brands. You need multifaceted creatives who understand both sports and lifestyle spaces.
Trends change fast,
and keeping Gen Z attention is a proven way to rescue brands. You need multifaceted creatives who understand both sports and lifestyle spaces.
IN THE EVENT OF A FIRE brings a team of global, diverse creative talents ready to extinguish the gap between sports and lifestyle media.
Sound the alarm, let's create together!
Sound the alarm, let's create together!
WHAT WE DO
CREATIVE
Content Production
Insights & Research
Strategy
Brand positioning + Identity
MEDIA
Digital Platforms
Experiences & Events
Influencers + Talent
Product Innovation
WHO WE'VE WORK WITH
